Our end-to-end suite of agency services can be customized to fit your Enterprise needs, covering strategy, branding, design, Webflow development, and CMS training.
Want a website designed to woo customers? Well, that starts with user research. We kick assumptions to the curb and find out what makes them tick and what just ticks them off. Based on the questions we need to be answered and the budget available, we'll recommend a combination of the below services.
We'll evaluate your competitors' websites based on a set of defined standards to help understand the competition: what has worked, what has not worked and what are the actionable insights. Schedule a call to see an example of our bespoke Competitor Analysis.
We’ll invite users to complete a questionnaire (typically SurveyMonkey - which has an excellent analysis of data) to gather a broad range of responses to important questions.
An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. We'll get key members of your team involved to help prioritise user needs.
We take everything we learn from the research and design persona posters to give a face and personality to your users. This is great for business when developing services and products and invaluable to us while designing.
It’s now time to take the personas and evaluate what they need to accomplish. From your user's perspective, we ask "As a <user type>, I want to <goal> so that <benefit>". There can be many goals, so let's define them all and ensure the website delivers.
User Stories describe what tasks a user needs to accomplish while User Flows describe how tasks are accomplished. We provide visual flows to ensure we're aligned and all journeys/processes are taken care of.
The revamped and consolidated sitemap will be structured based on insights from our latest marketing research, user flows, and user stories aiming to enhance user journeys, improve discoverability of key areas, reflect any new services or products, and overall, provide a more effective and seamless user experience.
A tone and messaging guide is a detailed document that defines the language, tone, and style a brand should use in its communication. It serves as a reference for anyone creating content for the brand, ensuring consistency across all channels. The guide includes the brand's voice, target audience persona, key messaging pillars, tone guidelines, language style, brand personality traits, and examples of how to apply the guidelines in different types of communication. By providing clear direction on how to communicate, the guide helps maintain consistency and ensures that all content aligns with the brand's identity and values.
We will help you develop a concise, relevant & impactful voice for your brand. We work closely with you to craft copy that reflects the values and purpose of your organization so that it resonates with your audience in a user-centric approach. Our Copywriter will meet with you to help define a tone of voice and co-write as needed for all pages included in the below redesign and development scope. They will also be working with you on snappy marketing copy for H1’s, H2’s, and Support text/CTA’s and additional page creation if identified in the strategy process.
Drawing from workshop exercises, we use the identified brand adjectives as our foundation. This informs the creation of potential names, each crafted using a diverse set of techniques. The most promising candidates are then evaluated within a decision matrix, where they’re scrutinized against predefined parameters. This rigorous process distills our list down to the most viable options. We then present the top 10 contenders asking you to select your top 3 to be developed into brand concepts. Please reach out to see an example of our naming workshop.
Based on our brand strategy, we'll design a fresh logo treatment (3-4 concepts delivered and 1 refined). First, we’ll design the concepts, then we’ll help you decide on a creative direction and formalize that logo over 3 creative revision rounds. The Logo will be placed in the enhanced brand guide and we will then make sure we align on the visual vision before proceeding to the site design process.
High-level Breakdown of Process:
We are available for additional branding materials and ongoing asset creation as the need arises (Biz cards, letterheads, presentations, pitch decks, video content, social creation and management, etc)
In this phase, we meticulously review your web and brand strategy. Our design team reviews & analyzes our market research, web competitor analysis, personas, user empathy maps, user stories, user journeys, and sitemap revamp/information architecture. We ensure that every aspect of your new strategy is aligned with our design team and vision before we begin moving pixels.
Collaboration is key to our process. During this phase, we brainstorm with you to visualize your site's design. We discuss layout, aesthetics, functionality, and user experience, ensuring that your vision aligns perfectly with our expertise.
Define design principles for consistent and user-friendly interfaces, incorporating Figma variables and components to ensure seamless updates and transitions to Webflow.
This includes managing:
We will leverage enterprise-level industry standards in design management systems to enable website operators to easily create offline mockup concepts with Figma and quickly bring them to life through a seamless transition to Webflow.
Additionally, we will ensure that end users benefit from best practices in accessibility and usability, focusing on variable-based design elements to meet these standards.
We will craft the bespoke illustrations, customize product shots, & design/develop animations. We believe in creating meaningful digital experiences.
High-level Process Breakdown:
1. Discuss Vision & Strategy for Illustrations, Product Mocks, Animations, and Central Creative Points of Interactivity
2. Draft Animation Vision & Plan Assets
3. Design Animations
4. Internal SVZ Team Creative Review
4. Revise w/ Client
5. Review & Implement Revisions
6. Approve & Hand-off to Development
This iterative process ensures that your design is perfect down to the last detail on each page. We present our initial design concepts per page, gather your feedback, and then revise until we reach your vision. Once approved, we move forward with confidence, knowing that every aspect has been carefully considered and perfected.
Once the design is finalized and approved, we seamlessly hand it off to our development team. Our designers work closely with our developers to ensure that every detail is implemented flawlessly, resulting in a website or application that not only looks stunning but also functions seamlessly.
All Inclusive Custom Webflow CMS Development for all pages included in the redesign listed above, including All CMS and dynamic content as necessary for each page.
If there is a lot of content to move on certain pages (blog, etc), it won’t make sense to manually migrate by entering it through the CMS one by one, we’ll want to upload via a CSV, however, sometimes this content isn’t accessible via CSV. In order to solve this issue our development team will use custom scripts to pull the site content data accurately and securely over to your freshly built CMS on Webflow, or we will handle the manual data entry on a case to case basis then review all data to make sure it’s consistent and without error. We can give the client access to the CMS after development to help populate content/data as well in tandem with our team.
Webflow CMS Hand-off & Training:
Have a new project in mind? Schedule a 30 minute discovery call and we will at the very least give you some great advice.
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A request for proposal (RFP) is a great way for you to quickly get us up to speed on your project. It should include an introduction to your company and the reason for submitting your RFP. Tell us what it is you hope to accomplish with us and lay out any problems you or your users face with your current site. Lastly, please provide an overview of your project scope, timeline, and budget. We're happy to guide you through this on a call.
