Achieve Test Prep approached SVZ seeking a complete design overhaul for their website. They wanted a modern, user-friendly design that reflected the professionalism of their service. Additionally, they sought a CMS that would empower their in-house teams to maintain and update the site efficiently, eliminating the need for outsourcing and ensuring its relevance over time.
Getting to know Achieve
The mission of the Achieve Test Prep team is to guide busy adults towards college success. They aimed to inspire confidence in their users and provide a seamless website experience. Additionally, they needed a powerful CMS that would allow easy content updates and additions, ensuring accessibility for all team members.
The Challenges
SVZ aimed for a user-friendly website through thorough research and careful design. We meticulously planned navigation to ensure an intuitive and enjoyable user journey. Thoughtful design ensured that necessary information was easily accessible without clutter or confusion.
Web strategy
The web strategy for Achieve aimed to establish brand alignment and ensure consistency across all touchpoints. Our goal was to create customized and intentional learning paths for the target audience while focusing on personalizing content for website visitors. Overall, messaging needed to be consistent, and CTAs clear.
Empathy maps
Empathy maps were instrumental in understanding Achieve’s potential users. Collaborating with the Achieve team, we uncovered the needs, pain points, and goals of the personas. This led to the creation of colorful, fully-realized persona characters. By prioritizing these user personas, we made strategic, data-driven design and content decisions for the website.
Persona posters
Modern and visually appealing persona posters, informed by research feedback, serve as powerful reminders for us and the Achieve team, guiding user-focused decisions to maintain the website's relevance and effectiveness.
User stories
We use data from user research to craft detailed user stories, ensuring personas can efficiently achieve their goals on the website. Our task is to structure the design and content to allow users to navigate their stories elegantly and smoothly.
Competitor analysis
Thorough competitor analysis helped Achieve identify opportunities to differentiate, grow, and enhance the brand. This critical analysis informs Achieve’s market position and sets it apart from competitors.
Website designs
The design is based on an expanded brand palette, clear graphics, custom iconography, friendly photography and interesting typography. The result is an inviting space that puts visitors at easy straight away.
Client-First and best practices
In developing Achieve’s web strategy, our priority was a user-centric approach that prioritized user needs. This led to a design that emphasized quick and effective usability, standardized page structure, and easy management for the Achieve team.
Training & hand-off
After completing the design and development, we met with the Achieve team for thorough training and handover. Our personalized and comprehensive training ensures the client feels confident in utilizing their new website. This includes one-to-one training sessions covering best practices, the client-centered approach, and Webflow CMS usage.
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A request for proposal (RFP) is a great way for you to quickly get us up to speed on your project. It should include an introduction to your company and the reason for submitting your RFP. Tell us what it is you hope to accomplish with us and lay out any problems you or your users face with your current site. Lastly, please provide an overview of your project scope, timeline, and budget. We're happy to guide you through this on a call.
